Gramiyaa’s story began with an aim to standardise cold pressed oils and make it the go-to choice like earlier days.
Oils are the most important for cooking. But commonly used refined oils are the most harmful for health. So Gramiyaa’s founder set out to bring a solution. Here’s how it all began.
Sibi Manivannan, the founder of Gramiyaa, regularly visited oil refineries to buy cooking oils for his family’s restaurant business. And was disappointed with the rampant usage of chemical solvents and flavour essences in everyday refined oils. And that's when he decided to start Gramiyaa. Having grown up in a family of traditional oil-makers, he got involved with the idea of bringing these healthy, nutrition-rich oils back into everyday cooking.
The aim of Gramiyaa was simple: to standardise pure, unadulterated cooking oils in households, reminiscent of our rich heritage, all this at affordable prices. By sourcing seeds locally and employing traditional extraction methods, Gramiyaa Oils aimed to solve the pressing issue of adulteration in cooking oils, ensuring that every drop radiated the essence of purity.
Here are 5 health benefits of using Gramiyaa’s cooking oils and how Gramiyaa is redefining the cooking oil industry one carton at a time:
- Heart Health: Gramiyaa's cooking oil is rich in monounsaturated fats, which have been shown to help reduce LDL cholesterol levels and increase HDL cholesterol levels.
- Antioxidant Properties: Gramiyaa's cooking oil contains antioxidants such as vitamin E and polyphenols, which help fight against oxidative stress and inflammation in the body. These antioxidants can help protect cells from damage and reduce the risk of chronic diseases.
- Weight Management: Despite being a fat source, the monounsaturated fats in Gramiyaa's cooking oil can actually aid in weight management. These fats are more satiating than other types of fats, helping to keep you feeling fuller for longer and reducing overall calorie intake.
- Improved Digestion: Gramiyaa's cooking oil is easily digestible and can help promote better digestion. It has a balanced ratio of omega-3 to omega-6 fatty acids, which is important for maintaining gut health and reducing inflammation in the digestive tract.
- Enhanced Nutrient Absorption: The healthy fats in Gramiyaa's cooking oil can improve the absorption of fat-soluble vitamins such as vitamin A, D, E, and K.
Since its inception, Gramiyaa has made significant strides and captured not only the Indian market but markets across the USA too. Through rigorous quality control measures and nutrition preserving techniques, they have restored trust in cooking oils and now families once again savour the rich flavours and nourishment of their traditional dishes.
Gramiyaa also supports sustainability with their initiatives like using 90% less water and energy compared to refined oils, using opaque paper based cartons to reduce plastic usage and carbon consumption, fuel efficient transportation, recycling of cartons and many more.
However, the journey doesn't end here. Gramiyaa envisions a future to make it the most accessible and convenient means to embrace high-quality healthy cooking essentials. They aim to expand their reach with new introductions to their product line.
Through continuous innovation and unwavering commitment, Gramiyaa strives to preserve the essence of tradition in every carton, enriching lives one meal at a time. The story of Gramiyaa is not merely about healthy cooking oils but a testament to the power of tradition, authenticity, and nutrition. It reminds us of the importance of preserving our heritage amidst a rapidly changing world.
